
INSIDE TUDOR
BIRTH OF A BRAND
In February 1926, the house of "Veuve de Philippe Hüther", a watch dealer and maker, registered the trademark "The Tudor" established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.


TUDOR
NEW WATCHES 2025


TUDOR COLLECTIONS

A NEW ERA OF WATCHMAKING
TUDOR MANUFACTURING

MEET TUDOR'S BRAND AMBASSADORS
A Tudor watch is born to dare and their brand ambassadors personify this spirit perfectly. Each ambassador has been chosen for their ability to push limits and reach for the unknown, reflecting TUDOR and every timepiece.

TUDOR AMBASSADOR
DAVID BECKHAM

TUDOR AMBASSADOR
JAY CHOU

WATCHMAKING
TUDOR MANUFACTURING
"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"