INSIDE TUDOR
BIRTH OF A BRAND
In February 1926, the house of "Veuve de Philippe Hüther", a watch dealer and maker, registered the trademark "The Tudor" established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
Tudor history
HANS WILSDORF’S INTUITION
For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.
A NEW ERA OF WATCHMAKING
TUDOR MANUFACTURING
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards and at the brand’s new watch Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
MEET TUDOR'S BRAND AMBASSADORS
A Tudor watch is born to dare and their brand ambassadors personify this spirit perfectly. Each ambassador has been chosen for their ability to push limits and reach for the unknown, reflecting TUDOR and every timepiece.
TUDOR AMBASSADOR
DAVID BECKHAM
As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.
TUDOR AMBASSADOR
JAY CHOU
Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favourite composer. Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.
Watchmaking
The Traditional Art of Hand Craftmanship
A TUDOR watch lives. Pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested to the smallest detail, to the point of obsession. Examine the movement. Aesthetics and performance fit for the most demanding of products, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigours of time. Exceptional materials, durability and strength of design make each watch a unique object.
"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"
