In 1894, La Generale Watch Company developed a system for interchangeable movement parts, which it marketed under the OMEGA name. OMEGA was spun off into its own company in 1903, eventually becoming not only one of Switzerland’s largest and best-known watchmakers, but one of the most recognizable brands in the world. OMEGA watches have timed everything from the Moon landing to the Olympic games, garnering a reputation as a maker of Master Chronometers that are trusted to perform when it matters most.