Rolex and Tennis


Traditionally contested in the United Kingdom during the third week of July,
TheOpen is the fourth and final tournament that make up the men’s annual
Majors. Associated with this competition since 1981, Rolex is today a
privileged partner of world golf.

The partnership between Rolex and golf began in 1967 when Arnold Palmer becamethe sport’s first Testimonee. Since then, the brand has become Official Timekeeperand a principal partner of many leading events and stakeholders in the game.

Inaugurated in 1860, The Open is played every year on a historical course in theUnited Kingdom. The tournament regularly comes to St Andrews, as is the case forthe 150th Open Championship.

The home of golf

The Royal & Ancient Golf Club of St Andrews is one of the oldest golf clubs in the world. In the late 19th century, it came to be regarded as a governing authority of the sport including in the administration of its rules, in conjunction with the United States Golf Association. St Andrews is considered by many to be “the home of golf”.

Steeped in elegance and tradition

Tradition has it that TheOpen is always played on a links course, that is, one locatedby the sea, featuring sandy soil and few water hazards or trees.Given the particularlyunpredictable nature of the weather conditions, the 156players competing in thetournament every year need their fair share of fighting spirit, self-control and humilitygiven the potential for heavy showers, strong gusts of wind and even heatwaveconditions.

Unforgettable moments

With its unique past, the wild beauty of the coastal courses where it is played and its knowledgeable fans, TheOpen is forever etched in the great history of world sport – from the duels of Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977, or the tears of Tiger Woods upon winning his third trophy in 2006.

Rolex and golf: partners for more than half a century

Rolex enjoys a privileged relationship with golf, one founded on shared values: respect for tradition, responsibility, technical precision, the elegance of movement, the perpetual quest for excellence and a commitment to future generations.

Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the circuits and Major tournaments – both men’s and women’s, professional and amateur, at senior and junior levels.

Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the LPGA circuit; and the Rolex Junior Players of the Year awards, which honour players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.

Rolex Testimonies and The Open

Among the many great names in golf who belong to the prestigious family of Rolex Testimonees, several have won The Open: Gary Player, Arnold Palmer, Jack Nicklaus, Tom Watson, Tiger Woods and Jordan Spieth.

Wall-mounted gold Rolex logo Wall-mounted gold Rolex logo